FERRARI
“SUPERCARS” EXHIBITION
We transformed Ferrari’s Supercars digital archive into an immersive experience, designing the entire exhibition “SUPERCARS - EXPLORING THE EXCLUSIVE SUPERCARS ARCHIVE” concept for the Enzo Ferrari Museum in Modena – from the creative idea to its physical and digital execution.
Credits
Client: Ferrari
Visual content graphics: Alkanoids
Interaction Experience: WOA STUDIO*
PHOTO: ALBERTO FELTRIN
video: DANIELE DURANTE
The archive becomes an immersive exhibition
that guides visitors through exclusive content, offering an intuitive and engaging experience designed to inspire discovery and connect with all kinds of audiences.
An unprecedented journey into the heart of the legend.
Six interactive digital stations shape the journey through multi-channel interactions: from storytelling to content, from UX to exhibition production – the experience is accessible, dynamic, and surprising.
