STARBUCKS ITALIA
experiential pop-up store
During the Sanremo Festival, we curated the set-up of the Starbucks® by Nespresso® experiential pop-up store, a temporary space dedicated to discovering the Starbucks® At Home range.
Credits
Photo: Alberto Feltrin
An experiential pop-up store set to the rhythm of Sanremo.
The space was designed as a simple journey of discovery: a tasting area where visitors could try different coffee blends, an interactive vending machine distributing samples and discount vouchers, and a Music Photo Corner inspired by a rehearsal studio, created to encourage people to share the experience on social media.
A set-up that brought the Starbucks® At Home world into the heart of Sanremo, connecting the coffee experience with the vibrant energy of the city during the Festival.
