lego
LEGO Stadium
In the heart of Piazza Gae Aulenti, we handled the production of LEGO Stadium: a large-scale brand activation transforming public space into an immersive playground dedicated to creativity, interaction and collective participation.
Credits
client: Caffeina
photo: Alberto Feltrin
video: Social channels
A stadium built not for competition, but for imagination.
Opened by football icon Alessandro Del Piero
the activation welcomed families, children and visitors into the LEGO universe through collaborative building, interactive installations and playful moments of engagement, bringing together entertainment, sport and urban culture in one city-wide experience.
By managing the production of the entire experience, we helped turn one of Milan’s most iconic locations into a vibrant platform for connection, wonder and brand engagement.
