BMW
BMW THE ITALIAN’S TOUCH
The exhibition The Italians' Touch, celebrated the contributions of Italian talents to the history and success of BMW.
Credits
client: BMW
PHOTO: GIACOMO CORDISCO
VIDEO: STEVE SAINTS
with style and
a touch of genius
An exciting journey through engines, design, and culture, with a clear message: when BMW meets the Italian touch, the result is pure magic.
a heartfelt tribute
Born from the collaboration between BMW Italia and BMW Group, it was a heartfelt tribute to the Italian visionaries who, with style and a touch of genius, have shaped pivotal chapters in the brand's legacy—and continue to do so.
