Collection display

We presented the collections of up-and-coming designers which MINI had previously sourced and selected internationally. The result was an unexpected occurrence for Pitti Immagine Uomo, but one which was well-received: a live collection presentation which engaged the audience and resulted in heightened media attention.

Talking lunches with influencers and buyers

Leaders from the fashion industry, including buyers and journalists, were invited to discuss the concept of MINI at Pitti, resulting in a moment which garnered increased media attention.

Walkthroughs

The PR team developed a timetable to allow influencers and journalists to be accompanied through the space with designers to explore and learn about their collections.

Happenings & live performance

A live DJ set were performed to engage and involve the fashion crowd.

Strenghten social media relationships with influencers

Every edition a team of influencers was brought on to shape content and perception through amplified social media communication. 

Photo opportunities

For each edition, we created photo opportunities to invited the public to share its experience on #MINIFASHION.