DISNEY
“TOY STORY 5” ITALIAN PREMIÈRE
For the Italian premiere of Disney Pixar's Toy Story 5, Teatro Sistina and the surrounding urban space were transformed into a universe inspired by the film. A première designed to make every guest feel part of the story.
Credits
client: Disney
Photo: Renato de Blasio
Video: Giovanni Galati
Oversized scenic elements, interactive gaming stations, custom talent pathways and branded installations invited guests into Bonnie's world, blurring the line between audience and animation.
A premiere designed to make every guest feel part of the story.
The project combined entertainment, spatial storytelling and live engagement
Behind the scenes, a sophisticated production system orchestrated press activities, VIP hospitality, fan engagement and social content creation within one seamless narrative, turning the premiere into a true exercise in world-building.
A premiere turned into pure immersion.
