MIELE
SHADES OF CONNECTION MDW
SHADES OF CONNECTION is an immersive installation inspired by the global campaign “Once a Miele, Always a Miele.”
Credits
Client: Miele
Visual content graphics: Alkanoids
Interaction Design: WOA STUDIO*
PHOTO: ALBERTO FELTRIN
Video: Fabrizio Coluccia / Daniele Duranti
WE TRANSFORMED MIELE’S FLAGSHIP STORE IN MILAN INTO A PLACE OF GRACE AND WONDER.
It brings to life the magic of everyday gestures and the deep connection between technology, design, and emotion. A play on perception that reflects the natural rhythm of life, where spaces evolve with harmony and precision.
Through an imaginary window,
you can glimpse what happens inside the home: an intimate dance of presences that evokes emotion.
The experience unfolds on two levels: one contemplative and one interactive
one contemplative, featuring a looping video that portrays rituals and atmospheres, and one interactive, activated by stepping onto a platform. The vision transforms through three video performances inspired by the natural elements — air, fire, and water.
