MINI
“DON’T NEED A TITLE” EXHIBITION
The exhibition “Don't Need A Title. MINI, Inspired by Origins” tells the story of one of automotive's most important icons through an experiential journey through the Brand's past, present and future.
Credits
CLIENT: MINI
PHOTO: GIACOMO CORDISCO
VIDEO: TIZIANO COLUCCI
And that’s why you don’t need a title
The name "MINI" evokes the origins of a legend. An immersive journey into the heart of the brand and its DNA.
