PORSCHE
PORSCHE CAYENNE ELECTRIC LAUNCH
For the launch of the new Porsche Cayenne Electric, Cantina Gorgo became the setting for an exclusive journey inspired by the vehicle's dual character.
Credits
client: Eurocar
Photo: Alberto Feltrin
Video: Filippo Linzi
A narrative path unfolded through two contrasting atmospheres
Two contrasting atmospheres, connected by The Line—an immersive light installation—guided guests from an elegant, sophisticated environment to a raw, tactile space. A live performance by contemporary dancers unfolded along the journey, embodying the vehicle's dual nature through movement and reinforcing the narrative of transition between the two worlds.
Architecture, lighting and hospitality combined to express the spirit of the new Cayenne Electric, translating its personality into a spatial experience before it was even experienced on the road.
